The logo
Standard version
The Agfa Radiology logo is set in the typeface of the original Agfa logo. This way, it visually builds on the rich Agfa heritage.
In its standard form, ‘Agfa’ is in raisin black, while ‘Radiology’ is coloured in a specific gradient from red pigment to dark violet.
Alternative versions
The logo with the gradient is the default version. It should be used wherever it’s possible.
If faithfully reproducing the gradient is not possible for technical reasons, the alternative version without the gradient should be used. In this version, ‘Radiology’ is in Red Pigment, while ‘Agfa’ is in Raisin Black.
In the rare cases where using colours is not possible, the alternative version in black should be used.
If the logo is to be used on a coloured background, the white version of the logo should be used. In this version of the logo, ‘Agfa’ and ‘Radiology’ are in solid white.
The actual colour in which ‘Agfa’ and 'Radiology' appear, depends on the background on which the logo sits.
The actual colour in which ‘Agfa’ and 'Radiology' appear, depends on the background on which the logo sits.
Landscape version
You should always use the regular version of the logo, where the three words are stacked. Only on special occasions, when there is simply not enough space, can you substitute the regular logo for the landscape version. A branded ballpoint, where you only have some width but very little heigth, is a good example.
Free space
Please give the Agfa Radiology logo some space to breathe. The height of the capital ‘A’ in ‘AGFA’ is the strict minimum free space on all sides of the logo. Give the logo more space whenever you can.
Avoiding mistakes
The Agfa Radiology logo is a valuable asset for our company and a key element in our visual identity. Please use it with respect and do not alter its appearance in any way.
Don’t alter the colours of the logo.
Don’t change the relative size of an element of the logo.
Don’t put the logo on a bizzy background.
Don’t rotate or skew the logo.
Don’t give the logo a drop shadow or some other effect.
The baseline
How and when to use it
Our baseline is Empowering X-ray Experts. We use it on the back cover of our brochures and other publications. Use it sparingly, preferably only on back covers, to avoid clutter.
The baseline is not a seperate element that you can use wherever you see fit. If it is used, it should always appear with the logo, at a distance from the logo that equals the heigth of the ‘A’ in ‘AGFA’.
The Agfa logo
Colour use on backgrounds
The original Agfa logo continues to be used on some occasions, as a secondary logo that complements the Agfa Radiology logo.
On a white or light background, ‘AGFA’ is black and the rombus is in Red Pigment. On a medium to dark background, ‘AGFA’ should be white, while the rombus remains in Red Pigment.
